{"product_id":"from-an-idea-to-nike-how-marketing-made-nike-a-global-success","title":"From an Idea to Nike: How Marketing Made Nike a Global Success","description":"\u003cp\u003eFrom an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black \u0026amp; white illustrations throughout.\u003c\/p\u003e\u003cp\u003eEver wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.\u003c\/p\u003e\u003cp\u003e * Find out where the name Nike came from and how the famous swoosh became the signature logo.\u003cbr\u003e * Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) \u003cbr\u003e * Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!\u003c\/p\u003e","brand":"Clarion Books","offers":[{"title":"Default Title","offer_id":51012622025011,"sku":"9781328453631","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/6181\/5859\/files\/9781328453631.jpg?v=1738009634","url":"https:\/\/www.bluebirdcrozet.com\/products\/from-an-idea-to-nike-how-marketing-made-nike-a-global-success","provider":"Bluebird \u0026 Company Crozet","version":"1.0","type":"link"}